I wanted to create a new sign system for Wegmans to help people get around the store and find the groceries they need, faster and more efficiently. I based the icons off of popular items from certain 'sections' of the store and used the Wegmans logo as inspiration for the spiral in all of the icons.

Each icon had a specific color to go along with it so that they would be very distinguishable between one another.

This is what the icons might look like in the environment and what they might be used for.